This article will provide an in-depth study of SEO automation and offer answers to your most pressing questions on the topic, such as “What is SEO automation?” and “Can you automate SEO?” Learn more about this topic.
SEO, or Search Engine Optimization (SEO), is among the most crucial practices that help make your website visible to the millions of people searching for information every day.
For companies, being at the top of search results is an extremely desirable outcome, which often leads to increased website traffic, more sales, and greater brand recognition.
However, the process of getting there isn’t always a straight line.
SEO-optimized websites need the help by a variety of professionals (technical SEO experts as well as content specialists, website development) to rank highly even if it’s not guaranteed that it will occur.
Because SEO is a capital-intensive and labor-intensive procedure, the lack of results can become a problem in the course of time.
It’s why it’s essential to know the basics of SEO automation. It will reduce costs as well as increase production capacity and cut down the time that is that is spent on mundane tasks such as SEO audits.
This article will take an extensive study of SEO automation. We’ll offer you the solutions to some of the most frequently asked questions on this subject, for example:
- How do you define SEO Automation?
- Could SEO become Automated?
- What SEO tools should I be considering?
Let’s begin with the basics and then move to the more precise questions.
Is SEO an Automated process?
SEO automation is the process of completely or partially automating activities and tasks that are associated with search engine optimization.
Let’s break it down for clarity.
SEO is about enhancing the amount and quality of internet traffic through search engines (most particularly through Google).
To accomplish it, SEO specialists apply strategies and complete tasks that fall into three broad categories:
- SEO Technical (placing tags, conducting site audits to improve the load speed of the site)
- Search Engine Optimization on the web (keyword research, Content editing, writing)
- Off-page SEO (link creation, guest posting)
For instance, ensuring your website pages are searched by Google is an important technical SEO process (if the pages aren’t crawled, they won’t show up in Google’s index, and nobody will ever be able to find them through Google results).
Although you can manually examine each URL on your website to determine if the site is being classified by Google, this is an instance of an c that can be automated (one method to accomplish this is through leveraging the Google Search Console API).
In essence it’s the essence of SEO Automation is about using technology to minimize or completely substitute human inputs for SEO tasks.
But not every SEO job can be automated, which brings us to the following question.
Could SEO be made Automated?
SEO can be automated, however, only to a certain extent.
Many SEO tasks are partially or completely automated; however, not all of them.
For instance, the case of content updates. Certain updates to content cannot be automated due to circumstances that haven’t occurred at the moment, and cannot be predicted. Automation isn’t an option in this case.
In addition, other tasks could be automated, though it’s not recommended to do this (yet).
The most obvious illustration of this is content creation.
As you’re probably aware, you can utilize Chat GPT to make content production more efficient in general however, you’d risk being slapped on the wrist by Google in the event that you decide to take this route.
There is a gray area that should be considered in this specific instance. For example, Google also encourages some kinds of businesses to automate the creation of content with regard to descriptions.
In this light, we can get to the essentials: What SEO-related tasks are possible to automate without risking a penalty?
Based on our study, here’s the thing could be automated right from the start:
- Site audits
- Monitoring and reporting on traffic analytics
- Analysis of domains and URLs, and report
- Keyword research
- Content optimization
- Content creation
- Project management and team members
Naturally, the tasks are not just one-dimensional, but have multiple subtasks too.
For instance, when it comes to SEO audits, it is possible to automate the status of indexation on pages and reports on page performance.
If you’re conducting search engine optimization, you can automate tasks such as finding related keywords or listing the organic keywords of a domain’s ranking.
Then there are the management tasks that aren’t directly connected to SEO However, they are crucial in any SEO strategy: management of projects and teams.
The bottom line is that each SEO initiative still requires interaction between experts, coordinating content calendars, and so on.
How do I automate SEO?
There are many methods to automate SEO, and these differ according to the budget requirements, skill level, as well as other aspects.
The base of SEO automation lies in the APIs that are provided by companies that are considered to be relevant to the field, including Google Analytics, Google Search Console, Google PageSpeed Insights, Semrush, A hrefs, and Chat GPT, as well as others.
These APIs can be used to automate SEO tasks like controlling the speed of loading your website’s pages or obtaining the list of keywords that are related to your site from a database that is specific to a particular country.
To create the workflows that will make the most of APIs that are in question, there are three primary options:
- APIs to code
- Make use of native automation solutions offered by SEO applications (where available, there aren’t many available when it is SEO automation)
- Make use of a third-party integration tool such as Make to automate the process without programming
The final decision is made based on the variables mentioned previously (technical abilities, budget, scalability).
It’s important to note that tools such as Semrush or ChatGPT aren’t SEO automation tools in default.
For instance, to get the list of keywords related to it within Semrush, you must manually type in the keyword you want to search for.
Similar to ChatGPT, for it to create an optimized SEO meta description, you must manually input at least one of the prompts before you can proceed.
You can, however, leverage the APIs of these tools (both have one) to simplify SEO tasks such as the creation of content and research on keywords.
We are convinced in the fact that Make is the simplest and most effective tool to automate SEO since it lets you connect to almost any API with no code that includes Semrush, ChatGPT, and Google Analytics (and you can make use of Make’s HTTP module to link to any API you’d like to connect to).
Example of how SEO can be automated
On top of our heads, we could provide several instances of the SEO Automated, which include:
- Sending analytics reports to the appropriate stakeholders
- Monitoring the indexation status of your site’s pages
- Verifying for broken hyperlinks on your site
- Examining the performance of a page and the speed of loading
- Producing content that Google finds “automatable” (i.e., product descriptions for ecommerce websites)
- The search engine rankings of your site every day
- Searching for keywords, keyword variations, and similar terms
- Controlling SEO tasks such as assigning articles to writers and informing editors that the article is now ready to be reviewed
- Involving potential partners in link-building efforts
All of this is performed automatically since there are APIs that have official endpoints that permit you to perform this.
In certain instances, it is also possible to depend on pre-built solutions such as the one below, which can be useful to receive automatic SEO reports every day.
SEO Automation tools: A brief overview
The Automated SEO tools aren’t all that common, and mixing SEO tools and SEO automation tools is a frequent error.
As we have mentioned, the most important thing is to select tools that have APIs that let you automate what you need, according to your technical abilities and budget.
For example, SEO tools like Google Analytics, Google PageSpeed Insights, Google Ads, and Google Search Console feature useful APIs that are accessible at no cost.
Other SEO products, such as Semrush, Ahrefs, and Moz, provide an API of their own. They’re packed with helpful APIs, but come at a cost, beginning at $250 per month for the lowest-priced plan (offered through Moz).
There are also Automated tools such as Make, which allow users to access, connect to, as well as manage APIs through subscription plans starting at just $9/month.
Conclusion: Let priorities drive your SEO automation strategy
The question ” What to automate first?” is always an issue to be answered as you begin to automate an area that is new to you.
We suggest looking at your situation and then asking questions to follow up:
- What SEO aspect needs to be first automated?
- Which budget is it?
- How do you define the tech skills set?
Answering these queries will help put you in the right direction.
For instance, some businesses have talented content creators on their team but do not have a dependable SEO technical team to manage website audits and reports on analytics.
In this scenario, it’s sensible to register for an account with Make account and begin leveraging Google APIs to learn how the site’s performance is, as well as whether pages are indexed on time or not, and the list goes on.
In this light, we’ll allow you to contemplate the possibilities. We’re confident that you’ll see SEO automation with fresh eyes from today from now on.